CHINAEST. 2020
USA2023 →
born here.
China invented it.
REELSHORT
DRAMABOX
GOODSHORT
America can't stop watching.
The anatomy of a habit
90 SEC
×80
episodes per series
every single one ends on a cliff.
$0.5B → $26B
projected, 2030 ↓
Who's watching
90%
of ReelShort's audience
is American.
Hollywood noticed.
FOXBOUGHT A STAKE
TELEMUNDOADAPTED TELENOVELAS
SAG-AFTRASIGNED VERTICAL DEALS
when the union shows up, the format already won.
AND NOW
EP. 1 ALWAYS FREE — WHEN THEY DROP